![]() ![]() $300,000: employees: At the time of this writing, Cleetus has a handful of full time employees on his payroll.Unlike other automotive influencers, Cleetus McFarland has some fairly significant annual expenses needed to keep his empire afloat. Next up in the Cleetus McFarland net worth calculation: subtracting annual expenses I’m sticking with my $10k annual estimate for this. While it’s hard to know exactly how much he gets paid for these appearances, it’s safe to assume it’s not much. Event promoters realize how well he can draw a crowd, making him a highly sought after “celebrity” for events all over the country ( his involvement in Rocky Mountain Race week is one such example). $10,000: appearances: If there’s one thing that Cleetus McFarland loves more than most any other automotive YouTuber, it’s attending (and hosting) events and interacting with his fans.He seems to be promoting new products regularly in his videos, which also tells me it’s a thriving business that is generating a healthy profit after expenses. However, based on the size of the storage room containing all his products (which can be seen in many of his videos) – chances are its a significant portion of his net worth. $50,000: merchandise sales profit: It’s hard to guess with any sort of accuracy as to how much Cleetus and his team are bringing in from merchandise sales on annual basis.He seems to have no problem filling the bleachers of the Freedom Factory for every event he hosts, and it’s clear that he’s making a pretty good amount of money from it. $100,000: ticket sales from Freedom Factory events.He does it occasionally – which is perfectly fine IMHO, since he’s very likely to be able to charge a premium thanks to his high view counts on every video. ![]() While other guys like TJ Hunt and thestradman promote sponsored content in nearly every video, Cleetus is a bit more casual in his approach to being paid to promote products. $100,000: sponsorships: The other major part of the Cleetus McFarland net worth calculation is paid sponsorships (sponsored videos).Using the generic (but widely accepted) calculation of $ views, it’s not unreasonable to think that he’s earning almost $1 million a year in ad revenue from his videos. $900,000: YouTube ad revenue: Cleetus is averaging 750,000 views per video, which puts him towards the top of the automotive YouTuber food chain.There are also a handful of other smaller income sources (which I’ll list out below), but he is primarily a YouTuber and that’s how he earns his money. To begin calculating Cleetus McFarland’s net worth, let’s have a look at his annual income:Īs far as I can tell, Cleetus McFarland only has two main sources of income ( his YouTube channel and his merchandise line). However, he has mentioned some specific things about his financial situation in his various videos over the past several months – which is going to make this slightly easier than it was for some of my previous net worth calculations. By the way, it’s really important to note that I don’t know Cleetus personally, so all I can really do is guess. Once I’ve got the numbers all listed out, I’ll attempt to calculate a valuation. I’d recommend reading that before going any further with this post.Īnyway, I’m going to try and calculate Cletus McFarland’s net worth by having a deep look at 3 things: With a massively successful YouTube channel, two full time employees, and the ability to draw large crowds at every event he attends…he’s a perfect role model for those aspiring to make a fun (and profitable) living working with cars.īy the way, if you’re scratching your head in total confusion right now, I’ve written a full article explaining who Cleetus McFarland is. Besides the humor (and his fearlessness when it comes to doing whatever it takes to set records at the track), I’m mostly interested in the business that he’s built for himself. What I’m trying to say is that I’ve only been watching the Cleetus McFarland YouTube channel for years, and…I’m still addicted. Is this the perfect intro for a Cleetus McFarland net worth article or what? All hail Cleetus McFarland – one of the most entertaining car guys on YouTube! Now, thanks to him (and his crew), I find myself getting really excited about ridiculously overbuilt (and sketchy) drag cars capable of ripping my face of on a drag strip. I used to think that I was only interested in small and nimble sports cars capable of ripping my face off around road courses, but…a guy named Cleetus changed all that. Thanks to YouTube, I’m quickly discovering who I really am as a car guy.
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